What are the best ways to manage your digital marketing projects?
You may be wondering what are the best ways to manage your digital marketing projects. You will need to take care of everything from deciding on a budget and setting objectives, all the way down to figuring out which type of traffic will work best for your campaign. Having a plan before you begin will help you stay focused and avoid wasting time around with different strategies that won’t yield any results!
One thing is certain though – it can be difficult given how many things there are that need to be done for an effective campaign. But even if you have no idea where to start, don’t worry!
The following article offers some tips on what you should do first when managing a digital marketing project.
Figure out what you want your campaign to accomplish
If there’s one thing that needs to be done before anything else, it is making sure that you have goals from the very start of the process. It is critical for a few reasons:
– If you don’t know what is expected of you at the end of a campaign, then there’s no standard to determine whether or not your results are successful or not.
– If you don’t know what type of traffic is best for your digital marketing campaign, then you could potentially be spending money on techniques that do not work as well as others.
One thing to consider when dealing with your goals is to make sure that they are measurable. For example, “increase Facebook likes” is a great goal, but it’s not very specific.
On the other hand, if you want to have more people visiting your website with Facebook ads, then this would be much better because you can track your progress with data!
Decide on Your Budget
Once you know what your goals are, it is time to determine how much money you can afford to spend and still get the most out of your campaign.
One way to figure this out is by using a simple formula:
Expected results x percent of performance = cost per conversion
For example, if you think you can get 10% of people who visit your website to sign up for a promotion, and each conversion is worth $100, then you would expect your cost per conversion to be $1.
Next, take this number and multiply it by the amount that you’re willing to spend per month on conversions.
Let’s say that your budget for the next three months is $40,000.
You should not be spending more than $10,000 per month on conversions because there’s no point in investing more money if you’re never going to reach that target!
Figure out Your Conversion Funnel and Track Each Step Along the Way
A successful campaign needs to have a strong conversion funnel that starts with the traffic source. These are some of the steps you should consider when making your own:
– The number of people who visit your website every month through organic traffic.
– The number of clicks that each link in an ad can get.
– The number of people who will follow up after clicking on an ad.
– The number of people who purchase or sign up after clicking on your ad.
Once you know this information, you will be able to figure out which type of traffic is best for your campaign (e.g., conversions that come through Facebook ads are usually cheaper than those that come through Google Adwords).
Decide on Your Social Media Platform
One of the most complicated steps in a successful digital marketing campaign is deciding which type of social media platform you want to market your brand on.
Many different factors will influence this decision, such as the age group of the people you want to target, their location, and even their interests.
One trick that may help you narrow your options is to consider the top five countries where you can find people who are at least somewhat interested in what you’re selling or offering.
Once you know which countries these are, then go ahead and use a tool like Google Trends to view trending topics for each country over time.
This will give you an idea of what people are interested in at the moment, which can help inform your decisions.
Set Your Objectives and Prepare for the Long Haul
If you’re trying to start a digital marketing campaign it’s important to know that some campaigns take months or even years before they truly become profitable.
– First, determine the timeframe that you’re working with and think about what needs to happen for your campaign to be successful.
– Next, layout the steps that you need to take to accomplish these goals so that everything from there is running smoothly.
By being proactive instead of reactive, you will hopefully avoid wasting money on techniques that don’t work and focus more on the strategies that will give you the most bang for your buck!
When all is said and done, remember to keep track of everything so that you can learn from what works best.
The most important thing to keep in mind when it comes to a successful digital marketing campaign is having an effective conversion funnel.
This starts with deciding on your budget, the type of social media platform you want to use for each step, and what objectives you need to accomplish at each stage. If this sounds too complicated or if you’re struggling with any part of these steps, reach out today!
Our team can provide expert guidance for all of these stages so that there are no surprises down the line. We hope this article helped teach how managing your projects require more than just time management skills – strategy matters too!
Alignment Online Marketing is a full-service digital marketing agency that has built a reputation for delivering successful campaigns for businesses of all shapes and sizes throughout the Bay Area. We’d love to help you succeed online, so contact us today!