7 Mistakes Website Owners Make in Online Marketing

7 Mistakes Website Owners Make in Online Marketing

In today’s day and age, marketing has been taken to a whole new level.

Gone are the days of having large signs that say “open for business!” or flyers in your neighbor’s mailboxes. These strategies are no longer effective in getting customers through the door- not to mention they can be costly as well.

You need an online presence if you want to make it these days, which is where this article comes into play. I am going to walk you through some key points on how you should go about setting up your website so that it will attract customers and keep them coming back for more.

There are many different aspects involved with online marketing and by following my advice outlined below, you will have a great start to your campaign. If you’re a financial advisor or someone who wants to market on the internet, then read this article and follow the advice outlined below.

1. Don’t underestimate good design and UX.    

If you have a website, then the first thing people see is what it looks like- so be sure to make it look good! There are some websites out there that aren’t very appealing because they don’t follow this step.

A lot of times, customers will base their decision on whether or not they like the look of a website before they even take the time to read what is on that page.  You need to make sure your site’s content looks professional so you don’t lose any potential customers.  

2. Focus on mobile users.    

Increasingly, mobile devices are being used to access the internet for various things. Even if you don’t think many of your customers will be on mobile devices, there is a good chance that some of them are.  This means it is important that you focus on optimizing your site for these users as well.  If your site is hard to navigate on mobile devices, then you may lose many people who could be interested in what you have to offer.

3. Not using visual elements.    

Another thing that can help a lot when it comes to marketing online is the use of images and videos on your website. Visual media can be used to make your audience feel like they are part of what you have to offer.  If you have a professional-looking website, but all the images on it look blurry and cheap, then you will lose potential business.  

4. Not including social media links.    

Social media is an important aspect of online marketing that shouldn’t be overlooked.  You need to have a way for people to find you on social media so that they can follow your brand and interact with the content you publish on these sites.  Not only that, but social media is a great tool when used correctly- it allows you to share images more quickly than emailing them back and forth.

5. Using the wrong keywords.    

When it comes to SEO, keyword research is important because it will help you decide on which words or phrases to use in your content so that people can find your site using a search engine.  If you don’t do good keyword research, then you may have a hard time gaining traction with your online marketing.  You need to research various terms and see which ones are getting the most searches so you know what to focus on.  

6. Not optimizing page speed.

One thing that can kill your search engine ranking is poor page load speed.  If people are getting frustrated trying to get onto your site, then they may go elsewhere.  This means you must make sure the code on your website is optimized for fast loading and not using too many images or videos.  

7. Not focusing on your content.    

In addition to having a great design, you need to focus on making sure your content is very good.  If people come to your website and it looks professional but doesn’t have any useful information that they find valuable, then you will lose business.  Good grammar and spelling are important aspects of your content that you should not ignore.  

If you follow my advice outlined above, then you will have a good start to online marketing for your business.  However, it is important to remember that this is only the beginning and there are many more aspects involved with creating a successful program.  

If you are interested in getting additional help with online marketing, Alignment Online Marketing has been in the business for many years and knows a lot about how to get your business more online visibility. Contact us if you would like any additional information!

You may think that Alignment Online Marketing is all about SEO, but there are so many other things we do.  We work on your site, get you reviews, and attract customers to it. We had a GREAT experience with them, which is why I am recommending them- they have some of the best customer services I’ve seen among web agencies!

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