How To Outsource Your Content Marketing

How To Outsource Your Content Marketing

The business world is a fast-paced, ever-changing place. It’s no wonder that many businesses feel overwhelmed with the need to produce content regularly.

There are so many different types of content marketing that a lot of companies don’t know where to start. Blog posts, articles, infographics, and more can all be good for your company as long as you have the time and resources to create them; but what if you don’t?

Outsourcing your content marketing might just be a solution for you!

A lot of marketers outsource their blogging needs because it frees up their time to do other things like running their business or interacting with customers. And by outsourcing these services, it also saves money! With how expensive hiring a full-time employee can be, outsourcing content to online writers will be much more cost-effective for you.

But first – What is content marketing?

Content marketing is, in a nutshell, the process of providing useful, interesting, and relevant information to your customers. It includes blog posts, articles, and other types of content that you create yourself (or have someone else create for you). You then share this content with your readers through social media or any other means available to you.

How does outsourcing content marketing work?

By relying on a service such as Elance or, you can get access to dozens of professional writers who will create blog posts and articles for your business. You can even have them write press releases, product descriptions, or any other type of content you need! If you want to reach more people with a video or infographic, you can even hire someone to create those for you. The only thing you need is the idea of what type of content your audience wants – and some creativity!

In addition to saving time and money, outsourcing your marketing will help establish a more professional image for your company. Instead of having no content at all, or relying on someone in-house to write for you, by outsourcing your content marketing needs, you will be seen as a legitimate company that is willing to do whatever it takes to get the job done.

By partnering with an agency (or even a freelancer) your business has access to high-quality services and great customer support so that you can focus on what’s important.

What should you look for in a content marketing service?

If you decide to outsource your content marketing needs, make sure the company you choose is reputable and vouches for its writers. They should have solid customer support, be available 24/7, and answer any questions that may arise during the process. A successful content creation team will be able to create great, engaging content for your business.

How do I go about outsourcing my content marketing needs?

ALignment Online Marketing is an experienced content marketing agency. We have been around for more than 10 years and have a dedicated team of writers, designers, and customer care specialists. Working with us gives you the ability to focus on your core business while we handle your content creation needs.

If you are ready to get started, visit

Common pitfalls to watch out for when outsourcing your content marketing needs

#1- Not having a clear idea of what you want to achieve

This is the most important aspect when hiring anyone – be it an in-house writer or a freelancer. Make sure you know exactly what type of content you need and why so that the person working on your project can create something that matches your business goals!

#2 – Thinking that outsourcing content marketing is a one-time thing

Great content comes from great ideas. That means you will have to start your search for a professional writer every time you need new content! Make sure you clarify the budget, and what kind of ROI (Return on Investment) you are expecting from the project.

And last but not least – make sure your writer is familiar with the language and industry in which you operate.

#3 – Not clarifying where all the content will be shared on the internet

This may seem like an obvious point, but it’s important to think about what kinds of media are most popular with your target audience. If you’re a blogger, you will want to put your articles on sites like WordPress or Blogger. If you’re a travel agency, you may decide to share your content via social media and travel review websites. Obviously, having no idea how most people prefer to see content will hurt the chances of your writing being read.

#4 – Not setting clear deadlines for the project

With any kind of outsourcing, you must clarify the deadline for a project. You can set up a schedule with your writer or freelancer beforehand so they know when they should deliver something to you. Make sure you choose an open-ended date (such as June 15th ) instead of a specific one (to avoid frustrations!).

#5 – Having unclear expectations about the quality of the content your writer will produce

Most agencies or freelancers have a set quality index for all their services – make sure you check it out before signing any contract or paying! Not only is doing this fair, but it’s also important to ensure that the writer you are working with will be able to create something that matches your business image.

So what are you waiting for? Visit today and let us know how we can help you achieve more with content marketing!

Content marketing can be a time-consuming process for many businesses, but it doesn’t have to take up all your valuable hours. When you outsource content marketing services from an agency like ALignment Online Marketing, you will be able to focus on what matters most—growing and improving your business!

If outsourcing sounds too intimidating or if you want help creating a stellar SEO or marketing plan that drives sales by considering how customers think, contact our team of experts today.

They’re ready and waiting to partner with you to create the perfect strategy that meets your needs. Which of these cognitive neuroscience principles have you applied to increase product sales?

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