The reasons you need a Landing Page for your website

20 reasons you need a Landing Page for your website

You have an online store. You have a Facebook page, Twitter account, and blog. Maybe you even have a website with its own domain name. But if you’re not using any of these channels to drive traffic back to your site, you’re missing out on the most important aspect of digital marketing – conversion rate optimization (CRO). A landing page is one of the best ways to increase conversions because it’s built specifically for that purpose.

#1: Landing Pages Increase Conversions

A landing page is designed specifically for conversion; every element on it has been optimized for this single goal. This makes them more effective than other types of web pages because they are focused only on what matters – getting people off the internet and onto your site, otherwise known as a conversion.

#2: Landing Pages Drive Traffic from Other Channels

A landing page is an excellent place to drive traffic from other channels because it has been laser-focused on the goal of conversions, which means you’ll see a better return on your investment when compared to a website with less specific goals. You can share your landing page with as many people as you want, and it will always remain focused on the goal of getting people to convert.

#3: Landing Pages Improve Site Speed

Take a look at this article from Google about how speed affects conversions. The data shows that if a webpage takes more than 3 seconds to load, fewer people will view it, and of those people who loaded the page, fewer will convert. A landing page is designed to load quickly because all unnecessary elements – like banners, menus, and social media widgets – have been removed. Google takes site speed into account when ranking websites in search results (take a look at this article for more information), which means that by improving your site speed, you could potentially improve your search engine rankings as well.

#4: Landing Pages Get Personal

Landing pages use personalized URLs to track conversions and increase the likelihood of people reaching the page; making them more effective than non-personalized URLs. You can create a unique landing page for each social media link or email that you share, which will help you see how many conversions each channel is driving to your site.

#5: Landing Pages Work with Search Engine Marketing

If you’re using paid ads to drive traffic to your website, landing pages can be used as a part of your strategy. Use the URL builder on Facebook to create custom landing pages for each type of ad you’re running to track traffic and conversions.

#6: Landing Pages Work with Email Marketing

Email marketing and landing pages go perfectly together. Since you can create a unique landing page for each email, you can track conversions and test your subject lines to increase open rates even further!

#7: Landing Pages Are Ideal for New or Returning Traffic

Landing pages are an excellent way to boost conversions for new customers or customers who are coming back to your site. According to HubSpot, 69% of marketers say landing pages are their most effective lead generation tactic. They are quickly becoming the go-to channel for digital marketers, and they’re here to stay.

#8: Landing Pages Work with Paid Advertising

You can use paid advertising to increase your landing page’s visibility or to create a new one that you’ve been meaning to get around to. Use the URL builder on Twitter and Facebook to generate a unique URL for each ad you’re running, which will enable you to track conversions.

#9: Landing Pages Are Great for Testing

If you’re using business intelligence software like HubSpot, it’s easy to create a new landing page and test multiple headlines or calls to action to pick the right combination. Since you can easily change up your copy, design, and other elements on a landing page quickly, this means you’ll be able to test and learn from your results in a short amount of time.

#10: Landing Pages Work with Banner Ads

If you’re using banner ads on other websites, landing pages are the perfect way to track the number of conversions each ad is driving before you make any further edits. Using dynamic call-to-action buttons can also help you keep your banner ads fresh and encourage more people to convert.

#11: Landing Pages Work with Social Media

Landing pages are the perfect place to share anything from social media because they’re designed for specific goals and tailored to each channel. Use different personalized URLs for each social media page you manage so that you can track which posts and channels are driving the most conversions for you.

#12: Landing Pages Work with Any Type of Marketing

Landing pages can be used as part of your marketing strategy to drive conversions and sales. No matter what your digital strategy entails, landing pages can help you track different strategies and determine which combinations lead to success. They’re a fairly simple tactic that doesn’t require a lot of time or effort to implement, making them perfect for marketers and digital strategists alike.

#13: Landing Pages Improve the Customer Experience

It’s clear how landing pages can benefit marketers, but what about customers? It’s important to consider the customer journey when you’re devising your digital strategy. Using unique URLs can help keep people on track when they visit your website. To make it easy for them to find your products or services, use clear and straightforward navigation.

#14: Landing Pages Improve Your SEO

While filling out your meta tags is not a must-do for landing pages, it just makes sense to have them complete. If you’re writing unique and comprehensive content for each page on your website, then that will boost the overall authority of each page while also improving your site’s ranking in search engine results.

Google can’t read images, but they will crawl your dynamic URLs if the links are set up properly.

#15: Landing Pages Improve Your Site’s Design

Three-part calls to action, clear design elements, and a focused message that is easy to grasp are all great ways to improve your landing page design. If users find themselves struggling to understand what you’re offering and why it’s valuable to them, they’ll bounce and look for another option.

#16: Landing Pages Drive Sales

Once your sales team has determined which CTA is the most successful, use that information to drive sales by providing a clear path for customers who are ready to buy. You’ll also be able to see which sources are leading people to your site through analytics before they convert.

#17: Landing Pages Are Easy to Create

There are lots of great tools out there that make creating landing pages super simple for marketers, design agencies, small business owners, and social media managers alike. No matter the size of your team or the complexity of your digital strategy, you can use landing pages to drive conversions with ease.

#18: Landing Pages Have Low Overhead Costs

You can get started for free by using templates on sites like Unbounce, Instapage, and Leadpages. Some platforms will even let you build landing pages without writing any code at all! This means that landing pages are accessible to marketers of any skill level.

#19: Landing Pages Can Be Hidden

Landing pages work best when they’re exposed to as many people as possible, but you don’t always want them exposed—especially if your campaign is still in the data collection stages or you want to test multiple landing pages against each other. You can easily hide a page so that it doesn’t show up in search engine results or be shared on social media. Then, once you’ve gathered your data, you can show off your winning page.

#20: Landing Pages Are Trackable

With dynamic URLs and customized analytics based on each campaign, it’s easy to track which efforts are working best for you. Test different messages, CTAs, images, calls to action, colors, videos, offers, content—whatever variables are important to your business or industry! You can use that information to constantly refine your digital strategy.

But above all else – Landings are the perfect place to grow your email list

Imagine if every time someone visited a specific web page on your website they were asked to join the list so they could access more content in the future. Then imagine being able to send tons of targeted messages via autoresponder that took them through the exact buying process you wanted.

That is exactly what happens when people visit your website and don’t leave. You can capture their contact details and start to build a long-term relationship with them. Maybe one day they will return as a customer, or be more than happy to pass on your site link to their friends and family. This is all part of organic SEO, online marketing, and building relationships with potential customers – so it makes sense to make the most of these valuable leads!

Don’t forget: if you need help converting those visitors into leads and ultimately growing your business please feel free to click here. We offer affordable digital marketing services from full-service campaigns right through to individual consultancy – whatever suits your needs.

Why a Landing Page?

At its most simple a landing page is a web page the user lands on, from either an advertisement or link from another site. A very basic example of this is if you Google ‘Twitter’ and click through to Twitter’s homepage then that is where your journey ends as there are no other links once you arrive.

This is as opposed to going through for example their blog or main website which can take you further down various paths based on keywords and interests. However, if the user were to go to Facebook and type Twitter into the search bar they would be redirected straight to Twitter’s landing page with two choices: follow them on Twitter and/or sign up for updates – both these actions would see that user signing up for more content.

A landing page can have an infinite number of purposes, but it’s most commonly used in the world of lead gen and affiliate marketing. It allows marketers to take full advantage of their advertising efforts when promoting offers outside their own site.

They are very useful in sales campaigns when you want to create a sense of scarcity that drives conversions – this is done by having time-limited free downloads or promotional codes that are only available until midnight tonight! With landers being so specific marketers can easily run A/B split tests on elements like price versus value, updates versus original content, or even opt-in forms versus sign-up buttons all within the same global traffic source!

Creative Landing Pages for Marketing Campaigns

The main point to remember with landing pages is that they should always be uniquely targeted and reflect the campaign or product you are trying to promote. It doesn’t matter if it’s for CPA, affiliate marketing, email acquisition, or any other lead gen. This means no sending users through to your home page with just an opt-in form, but rather creating something unique that resonates with the user visiting.

With internet users now so used to seeing adverts on their screens, it is very difficult for marketers to capture attention in new ways – this is where landing pages can really help stand out in a sea of ‘me too’ offers!

Case Study: Social Media Examiner

Social media Examiner was looking for a cost-effective way to generate qualified leads. They were creating a lot of educational content and they needed a way to qualify leads and send them to their website. They decided they would build a landing page on Facebook with an opt-in form for people who were interested in learning more about social media marketing.

The value proposition was simple: By signing up as a lead, you’d get exclusive access via email to tips and tricks that will help you maximize your time online.

They then used advert creatives that included the text ‘Free Ebook’ next to the opt-in form which made it very clear what the user was going to receive and increased conversions.

Significant Conversions: A/B Test Results:

Landing Page Test – Conversion Rate = 10%

Control Ad – Conversion Rate = 1.8%

The Result: After two months, their landing page received over 162,000 unique visits and the conversion rate was 10%, compared to 1.8% on Facebook.

Conclusion: By following best practices and focusing on user experience Social Media Examiner was able to significantly increase conversions on a low budget by creating a specific landing page for their Facebook needs – and as we all know content converts!

If you would like us to manage your paid social media campaigns, please feel free to click here. We offer affordable digital marketing services from full-service campaigns right through to individual consultancy – whatever suits your needs.   Please make sure you familiarise yourself with our Terms of Service before engaging in any form of paid social media activity.

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The Many Uses Of Landing Pages – You’ll Be Surprised! One often forgotten aspect of marketing with social media is that one must always be segmenting their audience to target them most effectively.  Whether it’s through an email campaign, search engine advertising, or even within social networks applying segmentation can really help boost your results when trying to generate leads and sales. While many people are aware of the fact they need to target their social media ads for better results, many are unaware of the fact that you can also segment your audience on each social network.  

For example, if you’ve set up a business page on Facebook, but want to stay in touch with your fans via email instead – what will you do? You could try sending them all an email newsletter about new blog posts or products/services launched, but then you’d be compromising the user experience on the Facebook platform.

Instead why not create a separate landing page which serves as a sign-up form for new blog posts and/or product alerts.? This will provide users with another option when it comes to receiving updates from your brand while still benefiting from receiving real-time engagement directly on Facebook.

The world of digital marketing is always changing, but the need for landing pages remains.

Whether you’re looking to generate leads or increase conversions on your website, a well-thought-out and targeted landing page can make all the difference in your results.  

That’s why it pays to invest time into considering how users will experience what you have to offer before diving headfirst into any new project. If you want help planning an effective online strategy that considers user needs as paramount, our experts are ready and waiting!

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