Content marketing is becoming one of the most important aspects of company success. New research has found that there are 7 key components to successful content marketing- high quality, well organized, innovative, and timely. Content marketing is also more cost-effective than other advertising techniques because it’s so scalable.
#1 The first pillar is high-quality content which involves creating valuable material regularly for your audience!
Successful content marketing that is high-quality involves creating valuable material regularly for your audience that they will want to read. This should be content that is helpful, informative, and entertaining.
If you want to be successful with your content marketing, you cannot afford not to invest in quality. Low-quality content is the fastest way to lose trust and monetary value. Even if your audience committed in the past to buy your products or services because of low-quality content, it may take much longer for them to respond when you release high-quality programs and collateral pieces.
Think of it this way, if you were searching for information on a specific topic, which site would you be most likely to visit? A site that has blurry or unorganized photos and content that appears as though it was thrown together at the last minute. Or would you rather visit a site with high-resolution images, well-organized information, and an engaging writing style?
To come up with high-quality content, remember to consider your audience. What are their needs? How can you fulfill those needs with engaging material that is helpful, informative, and entertaining? You may even want to hire a qualified writer or editor.
And always remember to keep your content fresh and up to date. Make a schedule for when you will post new material, and stick to it!
#2 The second pillar of successful content marketing is well-organized content.
In addition to being high-quality, also make sure your material is properly organized. In other words, create a logical flow from one piece of content to the next.
If someone were visiting your site to gather information on a specific topic that you have written about in the past, would they be able to easily find that information? Or would they end up wandering around aimlessly through page after page only seeing disjointed pieces of relevant data?
Keep in mind there are several ways people can find your content- including search engines, social media sites, directories, etc. If you only think of your site in terms of what is visible on the front page or immediately accessible, you are missing out on a lot of opportunities to connect with new visitors!
Make sure all of your material is well organized and easily findable. This will make your site much more user-friendly for current and potential customers.
#3 The third pillar of successful content marketing is innovative content.
What sets you apart from the competition? What makes you an authority figure in your industry? These are questions that can help guide you towards creating innovative content.
Highlight the unique expertise and insights you have to offer customers. Bring them original material and ideas they haven’t seen before. This will separate you from the competition, establish your company as an authority figure, and give you a leg up on creating customer loyalty.
When you create innovative content, it is important to keep in mind your target audience’s needs and interests. You may want to consider how does this information or product helps solve their problems? How can they use it to achieve their goals?
#4 The fourth pillar of successful content marketing is timely content.
One of the most effective ways to build trust with customers is by providing relevant material that they were searching for at just the right time. That means posting fresh content constantly! As previously stated, always set apart some time each day or week specifically for creating new material for your site.
Be sure to choose topics and keywords based on what your audience is interested in and searching for. You can use free tools such as Google Analytics, Yahoo! Web Analytics, or Piwik to find out more about your visitors, where they come from, how long they stay at the site, etc. This kind of information is invaluable when you are choosing your next piece of content.
#5 The fifth pillar of successful content marketing is authority.
Authority entitles you to speak on a specific topic, and it gives your material more weight. People will trust the quality of information on your site because it has been proven by an authoritative source. So how do you establish yourself as an authority figure in your field?
First and foremost, provide high-quality content. The more helpful information you give people the more likely they will be to seek out that material in the future.
You can also establish yourself as an authority figure by affiliating with other experts in your industry. For example, if you are a website designer, you could advise on design-related topics for other websites. This would be an example of content marketing, which would help you establish authority in the eyes of your customers.
Another way to establish your authority is by appearing as a guest blogger or writer on several sites in your industry. You can include a link back to your own site at the end of the article, which will help you further establish your authority in online content marketing!
#6 The sixth pillar of successful content marketing is brand awareness.
Establishing your brand can take a lot of time and effort. Many marketers believe that their return on investment is not worth the money when it comes to brand building, but it actually can be beneficial if you are willing to invest the time and effort.
There are many different ways to establish your brand online, including social media marketing, blog posts, videos, newsletters, press releases, etc. No matter which methods you choose, it is crucial that you remain consistent with all of them so that customers will recognize your company’s name when they see it.
#7 The seventh pillar of successful content marketing is customer service.
One of the greatest benefits of content marketing is that it helps keep customers coming back! Customers come to expect fresh, relevant material on your site so if you don’t post anything new for too long they will likely leave and find another site with updated information.
It’s important to post new material that is of the highest quality possible. Don’t just think about what will attract people to your site, however- you must also consider what will bring them back for more.
Remember, content marketing is an investment in your company’s future!
Once you’ve established yourself as an authority figure with high-quality content that is updated often, you will reap the benefits over time.
The best piece of advice for establishing authority in content marketing came from bestselling author Jay Baer, who said in his book Youtility “Be consistently useful in every touchpoint with your customers.”.
Content marketing is becoming one of the most important aspects of company success. The pillars to successful content marketing are high quality, well organized, innovative, timely, and more cost-effective than other advertising techniques because it’s so scalable.
Establishing your brand can take a lot of time and effort but if you’re willing to invest the time and effort it could be beneficial for your business in the long run. One of the greatest benefits to content marketing is that customers come back which means you don’t have to worry about spending money on customer acquisition like traditional methods such as television or radio advertisements would require.
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