The popularity of social media has exploded in recent years. Nowadays, businesses are trying to find new and creative ways to succeed. One way to do this is by establishing a strong online presence via social media. But if you’re not careful, it can be easy to take the wrong approach that won’t garner your desired results. Below are 23 things you should never do on Facebook if you want more likes for your locksmith page!
#1: Doing Nothing
Just having a Facebook page isn’t enough. If you want to increase your number of likes, the best place to start is by creating content and interacting with people on the platform. Make sure that your locksmith page has an about section and provides some basic information about the page and your business. This will be helpful for people who want to learn about you. Post pictures, videos, and statuses that will be interesting to your target audience so that they can find you organically by searching for a locksmith service in their local area.
#2: Providing Inaccurate Contact Information
Be sure to always provide accurate contact information on your Facebook page – most importantly, your correct phone number. People need to be able to get in touch with you quickly and easily, so they can schedule appointments or ask questions about the services your locksmith business offers.
#3: Using Boring Content
People like posts that are engaging and inspiring, not generic and boring. So make sure to spice up your Facebook content by posting interesting, relevant content that your target audience will care about.
#4: Using the Wrong Keywords
A great way to increase engagement on your Facebook page is by using keywords in your status updates. This enables people who are searching for locksmiths in their local area to find you, which results in more business for your locksmith business.
#5: Posting Frequently But Never Engaging with People
Some brands post frequently but don’t provide any compelling content, so people aren’t interested in interacting with their Facebook page. Make sure to always interact with your fans – this will show them that you’re interested in what they have to say and help you keep them interested in your brand, too.
#6: Posting Too Often
Just like posting frequently but not engaging with people, over-posting can significantly decrease the number of likes you receive on Facebook. When you post too often, people who are already following your page will unlike it because they don’t want to see your promotional posts in their newsfeed. If you do share promotional content, after all, make sure that it’s value-driven and not sales-y – this will help you avoid losing followers.
#7: Having No Other Social Media Presence
Having a strong social media presence is crucial for many businesses trying to build up their online presence today, so be sure that you’re active on other social networking sites like Twitter and LinkedIn, too!
#8: Posting Irrelevant Content
A great way to increase the number of people who like your Facebook page is by posting relevant content. One way to do this is by focusing on what your target audience wants. So create content that will appeal specifically to locksmiths who work in business or residential settings, young adults or seniors, etc. This will help you attract the right kind of attention.
#9: Using Auto-Posting Software
Auto-posting software can decrease the quality of your posts because it uses generic content that doesn’t relate directly to what you’re trying to achieve with your Facebook page. If you want to improve engagement rates on your Facebook page, make sure that all of your posts are relevant to your target audience.
#10: Only Posting Promotional Updates
Businesses that only post promotional updates on their Facebook page will quickly find themselves losing the attention of their target audience. Be sure to always post content that provides value to your fans, like interesting tips or humorous photos and videos – this will make you more relatable and help you attract new followers!
#11: Using Auto Responders
Autoresponders can be used by businesses when they’re out of the office, but they should never be used when someone comments on your Facebook wall. If an individual asks a question or takes the time to share something with you on your locksmith’s Facebook page, it is best practice to respond promptly.
#12: Posting Fake News Stories
People love funny, relatable content on Facebook, so don’t get tempted to post fake news stories! This is because people who read your posts will often assume that they’re true, and then comment on how wrong the information is. When you post fake news, it can be difficult to undo the damage that’s been done. To avoid this tactic by only sharing accurate information.
#13: Sharing One-Sided Conversations
If you want more likes for your locksmith page, always keep your engagement rate high by making sure all of your conversations are balanced. If someone comments or shares something with you on your page, make sure to respond thoughtfully so they know their concerns are important to you!
#14: Not Using Images or Videos
A study conducted by SocialBakers found that Facebook posts with images drive 50% more engagement than those without. Plus, using videos is a great way to show your customers what they can expect from your locksmith business. So always make sure that you’re posting interesting photos and videos of the things that are noteworthy for your locksmith page to keep people interested in your brand!
#15: Posting More Than Once a Day
It’s important to post valuable, thought-provoking content on Facebook, not promotional updates. When you share too many posts in one day, your audience may quickly become overwhelmed and decide to, unlike your page. To avoid overwhelming people by only posting valuable content once or twice per day!
#16: Forgetting to Keep It Real
Make sure that what you’re sharing on Facebook is representative of the values that you wish to portray as a locksmith business. This means avoiding using insincere language and focusing on what your target audience finds valuable. So don’t be afraid to let your personality shine through!
#17: Not Using Relevant Hashtags
Using hashtags can help get more Facebook likes for your locksmith page because they allow you to reach people who are interested in specific topics. Just make sure that all of the hashtags you’re using are related to the content on your posts.
#18: Only Using Question Posts
People can find question posts annoying because it seems as though the person sharing has no interest in receiving a response from their audience, just likes. If someone takes the time out of their day to answer a question post, be sure to thank them and let them know how much you appreciate their feedback!
#19: Sharing Fake or Misleading Statistics
Never share fake statistics on Facebook because this is against Facebook’s terms of service. If you want more likes on your locksmith page, always provide real facts and figures.
#20: Only Looking at Post Reach
Although the number of people who see a post is important, it’s also important to look at engagement rates. To get more Facebook likes for your locksmith page, you have to make sure that fans are interacting with your posts! So always look at both metrics when evaluating how well your page is performing.
#21: Ignoring People’s Comments
If someone takes time out of their day to leave a thoughtful comment on one of your posts, be sure to take the time out of yours to respond! When you don’t acknowledge what they have to say, they may feel ignored or even a bit disrespected. This can lead them to, unlike your Facebook page. So make sure to respond promptly to comments on your posts!
#22: Hiding or Deleting Negative Feedback
Even though some negative feedback may feel embarrassing or frustrating, it’s important to embrace it while staying positive and uplifting. When you delete negative comments on your page, people will immediately notice and assume that you’re trying to cover something up. So don’t hide negative feedback–show customers that you’re willing to own up to mistakes and improve upon them!
#23: Not Putting in the Time
The more time you put into your Facebook page, the more likely it is to be successful. So make sure that you’re consistently sharing valuable content with your audience, responding promptly to comments, and looking at post statistics regularly. By doing so, people will naturally begin choosing to interact with your locksmith business on Facebook!
This article serves as a guide for anyone wanting to get more likes on their locksmith page. Always remember that this process takes time–it’s not an overnight success. The tips listed above are just some of what you need to keep in mind while building up your brand on social media!
We hope that by reading this article you learned a thing or two about what not to do when it comes to getting more Facebook likes for your locksmith page. Never underestimate the power of social media marketing, and always be sure you’re following these guidelines so people will naturally choose to interact with your brand on Facebook! If you want help improving your social media presence, feel free to reach out to our team at Alignment Online Marketing Agency today.
AOM has been working with locksmiths for over a decade, with our knowledge of how to get more locksmith page likes today, you are sure to succeed. With over 80% of all consumers using the Internet to search for local businesses, your online presence must be geared towards helping you find new customers. When people are interested in searching for a new locksmith, they typically turn to Google or their social media networks–so make sure that you’re there by getting more Facebook likes!
Get Your Free Social Media Audit Here: https://alignmentonline.com/free-online-performance-snapshot/
Thanks again and we hope you’ll consider partnering up with AOM soon!
Sincerely, The AOM Team